MACULA strategy in practice
How audience intelligence, media data and creative direction become clearer market decisions.
Speaker kit
Practical strategy from the operator's seat.
Nic speaks to boards, agencies, founders, media teams and crypto communities about the MACULA method: turning evidence, creative production, product workflow and market narrative into useful work.
20+years across media, digital, gaming, Web3 and AI
R2.3bngroup media trading spend overseen
152countries reached through mobile gaming
Talks built around the decisions that matter
Media, Growth and Commerce
How paid media, data, content, UX, onboarding and conversion become one commercial loop.
AI Production Systems
How human taste, AI tooling and repeatable workflows change creative output.
Venture, Web3 and Ecosystems
How to translate products, infrastructure, scarcity, wallets and developer tools into markets people understand.
Bring Nic into the room.
Share the audience, market, date and desired outcome. The booking workflow is tracked and routed as a qualified enquiry for talks, advisory or strategy sessions.